Make shopping a breeze with this lovely cotton shopper tote bag. Made from 100% cotton this bag has been produced to celebrate Caroline Jones' Knickers Model's Own campaign. Size 41cm x 37cm.
Grief and fashion. Surely the two don’t mix?
In 2014, Caroline Jones lost her mother to cancer. Amid her grief, she was determined to raise money for Cancer Research UK, a charity her mother had supported for 13 years.
Determined to put her heart and soul into this ambitious task, Caroline embarked on a solo fundraising project by styling herself in a different outfit each day throughout 2015. Only pre-loved clothes found in Cancer Research UK shops were permitted (knickers model’s own!). Every day Caroline posted a photo on social media asking for donations to her campaign. Caroline rapidly gained a loyal following and her 365 outfits in 365 days raised tens of thousands for Cancer Research UK.
Knickers Model’s Own is a homespun idea that continues to flourish. It offered Caroline light relief from the darkness of losing her beloved mother. The challenge pushed her emotionally and creatively but ultimately she turned her grief into a triumph and a legacy.